Environmental Terrorists (Development or Destruction?) – A proposal for a 40 minute documentary

After decades of methodical environmental damage, it has become apparent that our vital life support system (Mother earth) is getting worse and in a general state of decline. One question on the minds of many people is: What happens at the end of this decline? We are often told that we can adapt to the present state of the environment. But this assumption is increasingly being shown up to be false, as we observe the effects of global warming, the pollution of the eco-systems, potential changes in the food supply, ocean currents, costly weather changes, the destruction of raw materials (such as timber) and much more. In any effort to educate the public and politicians towards action concerning the environment, three questions must be answered honestly and convincingly: ? Are we heading for a collapse of the world's ecosystems that sustain us? ? What are the effects of man made environmental damage on local and global communities? ?Can we restore the environment and work alongside Nature instead of against Her? For some, the answers to these questions are fundamental to their very existence. How long are we prepared to wait and watch as the environment rebels and fights back against Nature's ‘terrorists'; whilst people, communities and populations are destroyed by mankind's insistence on taking more than we are willing to put back? In this verity documentary my team and myself, will focus and examine the devastating effects environmental neglect and over consumption of raw materials has had on a small village on an Indonesian Island named Bukit Lawang. Background On the 2nd November 2003, a flood hit Bukit Lawang, North Sumatra. Approximately 300 people have been killed, with 1400 made homeless. The village was a popular tourist destination, close to Sumatra's main town, Medan, known for a relaxing friendly atmosphere, and famous for the orangutan rehabilitation centre. The flood hit in the evening, around 10pm, while many people were asleep prior to their 4am awakening for Ramadan. The rain had been falling for a couple of weeks, and the river was already high. However on the evening of Sunday 2nd November the waters began to rise sharply, giving some people precious seconds to get onto higher grounds. For most people, however, there was no time to escape. A torrent of water came flooding down mixed with debris and uprooted trees from the constant illegal logging in the jungle, leaving the village in ruins. Bukit Lawang is now unrecognizable. The entire bank of the river has been destroyed, simply washed away, along with many of the inhabitants, and tourists unfortunate enough to be caught up in it all. It has been commonly reported that the flood was the direct result of illegal logging, in an area were people rely on the river to provide their drinking water, bathing and sewage system. Film I would like to shoot the film using classic verity style, with the use of interview (interpreter required), narration voiceover and music (where relevant). Our aims are to educate the viewer on the wider implications of acts against the environment/nature, and the local/global consequences of these actions. By highlighting the hidden dangers often overlooked or disregarded by governments, companies and individuals, we aim to produce a piece that will illuminate the necessity to cooperate with Nature and its Laws. Or face a backlash that may result in a very live threat to the very existence of mankind. We will attempt to take a comprehensive, observational journey through the country and its terrestrial surroundings, highlighting the rich environmental and cultural diversity within the Island/village. We will explore the anthropology of the village (and near by villages) and it's inhabitants in an attempt for the audience to get a feel for the way of life of the populace and also their reliance and subsistence of Nature. (For example: the use of timber/plants for building homes, fishermen and their activities within the rivers, the use of plants for medicinal purposes, their Spiritual/symbolic beliefs, their farming/hunting/cultivating techniques and economic systems. Example scenes: We follow a group of fishermen out one dawn onto the rivers .A fisherman is cut whilst out casting nets into the river. We see how the men/women of the village use leaves and barks as an antiseptic, as opposed to westernized medicine. A young couple in a nearby village are getting married. We see the preparations being made and the different roles undertaken by the males and females of the village. We also get a look at the symbolic nature and spiritual aspect of the festivities. The next phase of the documentary (will be observational, but include narration) focusing on the rapid destruction of Indonesia's forests, and the local effects of ‘logging' on the environment. The area is hit by floods every year, but environmentalists claim that illegal logging has stripped the area of much tree cover and other vegetation which would normally protect and absorb water during rainy season. We will attempt to define and clarify what ‘logging' actually is (using computer generated graphics and on-site filming) and also interview both legal and illegal loggers (through the use of an interpreter) if possible. We shall also contact and get the views of local and global environmentalists and environment scientists to give views, research and scientific evidence to support any claims made. We then progress to the actual flooding of Bukit Lawang, using archive video footage (with permission) from BBC News, CNN and Lonely Planet of the tragedy. This first section will be heavily narrated, and will include video footage, newspaper clippings, sound bites and photographs (again with permission) of the event. Example scene: Video footage of total havoc and devastation: the villagers piling the bodies of the dead high into a pile. Children crying, clinging to mothers, homes being washed away and destroyed in front of the very eyes of the owners, and the clean up operation undertaken by the army in trying to rescue survivors. (The mood will be very somber and frightening; the music chosen will also reflect this.) Footage will be included of Environment Minister Nabiel Makarim claiming the disaster was â€Å"Exacerbated by extensive illegal logging in the hillside area.† And also describing the illegal loggers as â€Å"terrorists, with the consequence of the disaster being as dangerous as a nuclear bomb!† This will also be tied up with filming the effects of the flood on the villagers who have lost family and loves one's in the flood, children who have been orphaned, schools destroyed and homes lost (1400 people are believed to be homeless, although the kindness of the families and others means that most have somewhere to stay). This section will also include narration and interviews with those willing to talk on camera. (Voice over will be added in post production). I have discovered three eye witnesses to the event; a Mr Anthony Hurford, who was living in Bukit Lawang for the last two months doing volunteer work, Mr Agun Jungle (and baby daughter), who is a villager and one of the survivors of the flood, who is now trying to make a living organizing trekking trips around the Island, and Dutch tourist, Leo Zwetsloot, staying at the Bukit Lawang Cottage Hotel. I endeavor to interview the subjects and get their similar or contradicting (as the case may be) experiences of the flood, who/what they felt was to blame for the tragedy and the after effects on their lives. Example scenes: (Voice-over alongside archive video footage) Eye-witness and survivor, Anthony Hurord, gives his live account of the panic, terror and devastation of the flood. â€Å"Houses, people and trees were swept down the river†¦A massive pile, maybe the size of a football pitch; of huge tree trunks personal belongings, bodies and the odd tin roof†¦There simply is no village.† We speak with one of the ‘Elders' of the village, an old man, who survived the flood by quick thinking and helpful neighbors, who dragged him up the village and into safety. The man used to survive on his son's income from illegal logging, and now must rely on the kindness of the other villagers, as his son's have both been killed in the disaster. We see his shame at having played a passive role in the disaster, and the other villager's reactions and treatment of him since. He valued the income at the time, but was oblivious to its catastrophic consequences. We get a sense of the community's resentment at the Government (and the ‘elder!'), for not doing enough to stop the illegal logging trade which benefited a few, yet ultimately cost him the lives of many. A council is also called to decide on the fate of the known illegal loggers and their supporters within the community, (These scenes will be spread out to conclude during the duration of the documentary.) The film will progress (using observation, narration and interviews about the immediate and government aid necessary for the up building of the village. The attempt of the community to rebuild itself, its schools, homes, environment and economy. An attempt will also be made to conduct government interviews with the environment Minister and the President and get their opinion/views on the current situation. (We will aim to ask hard hitting questions about the government's knowledge of the illegal logging trade. Asking who knew of these activities and why wasn't more down to police the issue? Who benefited most from this illegal trade? Does the government feel even partially responsible for the deaths of hundreds of its populace? And question what it intends to do to prevent a situation like this occurring again? Example scene: President getting increasingly uncomfortable at the barrage of questions, resulting in a refusal to answer anymore and the termination of the interview. Resolution We will conclude with the final statements of the environmental scientists, and their opinions for the future, of not just Bukit Lawang, but of the globe in general. Scientific evidence for greater action is becoming clearer, but it is yet to become incorporated into an effective economic action plan for preserving and restoring the environment. In fact we seem to be going in the opposite direction, while environment researchers continue to gather evidence indicating that powerful action must be implemented at all levels of government and in communities all around the world. Using computer technology we will visually replicate images of the deterioration of the planet if we continue on our present course. We will use facts from various environmental agencies on the present state of affairs globally, and their predictions/solutions for the future. Example Scenes Our last shots are of a ‘council of elders' debating, and finally reaching a decision on the future of the illegal loggers within the community, and of Agun Jungles attempts at attracting tourists onto his tours (with little success). Agun realizes he has to leave the village if he is to carve out a life for himself and his young daughter. We see him on a small boat traveling to nearby Malaysia, waving goodbye to his bith land. We see the pain in his eyes, but also the steely determination to provide a better life for his child. The elder previously interviewed has been granted pardon of responsibility and allowed to live within the village, provided he actively participates in the rebuilding of the community. Whilst the illegal loggers are allowed to stay within the village on the condition they help the army (and other environmental agencies) in their attempt to re-forest the land.

Morality and Utilitarianism Essay

Utilitarianism is an ethical theory that holds that an action is right if it produces, or if it tends to produce, the greatest amount of good for the greatest number of people affected by the action. Otherwise the action is wrong. This cost-benefit analysis is a form of utility calculation. People in business theory use utility curves to plot the results of various actions, choosing those that maximize whatever it is that they wish to achieve. This utility approach is not foreign to most people. It is widely used in many forms of general decision making and can be applied to moral issues as well as to strictly business issues. A defense of utilitarianism as an ethical theory is that it describes what rational people actually do in making moral decisions. It explicitly formulates for them the procedures they intuitively and spontaneously use in moral reasoning. The theory renders explicit what is implicit in the ordinary moral reasoning and argumentation that we ourselves use Utilitarianism adopts a teleological approach to ethics and claims that actions are to be judged by their consequences. According to this view, actions are not good or bad in themselves. Actions take on moral value only when considered in conjunction with the effects that follow upon them. ACT AND RULE UTILITARIANISM Act utilitarianism holds that each individual action, in all its concreteness and in all its detail, is what should be subjected to the utilitarian test. Rule utilitarians hold that utility applies appropriately to classes of actions rather than to given individual actions. Thus, by looking at the general consequences of breaking contracts in the past, we can determine that breaking contracts is immoral. OBJECTIONS TO UTILITARIANISM One objection claims that utilitarianism is ungodly because it proposes utility, rather than the Bible or God, as a basis for moral judgments. A second objection frequently brought against utilitarianism is that no one has the time to calculate all the consequences of an action beforehand. A third objection to utilitarianism is that we cannot know the full results of any action, nor can we accurately weigh the different kinds of good and evil that result. The calculation is artificial and not practical. APPLYING UTILITARIANISM 1. Accurately state the action to be evaluated. 2. Identify all those who are directly and indirectly affected by the action. 3. Consider whether there is some dominant, obvious consideration that carries such importance as to outweigh other considerations. 4. Specify all the pertinent good and bad consequences of the action for those directly affected, as far into the future as appears appropriate, and imaginatively consider various possible outcomes and the likelihood of their occurring. 5. Weigh the total good results against the total bad results, considering quantity, duration, propinquity or remoteness, fecundity, and purity for each value (kind of good and kind of bad), and the relative importance of these values. 6. Carry out a similar analysis, if necessary, for those indirectly affected, as well as for society as a whole. 7. Sum up all the good and bad consequences. If the action produces more good than bad, the action is morally right; if it produces more bad than good, it is morally wrong. 8. Consider, imaginatively, whether there are various alternatives other than simply doing or not doing the action, and carry out a similar analysis for each of the other alternative actions. 9. Compare the results of the various actions. The action that produces the most good (or the least bad, if none produces more good than bad) among those available is the morally proper action to perform UTILITARIANISM AND BRIBERY Bribery in business is an interesting kind of action to examine from a utilitarian point of view, because those who engage in bribery frequently justify their actions based on something similar to utilitarian grounds. Utilitarianism, far from being a self-serving approach to moral issues, demands careful, objective, and impartial evaluation of consequences. It is a widely used—but often misused—approach to moral evaluation. A powerful tool of moral reasoning, it is a technique well worth mastering. CASE SUMMARIES An Airplane Manufacturing Case An airplane manufacturer has spent a great deal of money developing a new airplane. The company badly needs cash because it is financially overextended. If it does not get some large orders soon, it will have to close down part of its operation. Doing that will put several thousand workers out of jobs. The president of the company bribes a foreign minister to insure the purchase of the planes, arguing that the good done overall justifies the use of bribery.

A technique called method acting

A technique called method acting The controversy surrounding emotion training such as method acting still remains a poignant subject when discussing actor training (Chabora) but despite its controversy the technique called method acting is still popular, particularly in America where it was created (20thC training). In Method acting, the body is encouraged to respond to a series of stimulus that the actor has collected throughout their training. It emphasizes the importance of authenticity in a make-believe world. (method acting Krasner p5) The technique was developed using some of the ideas of Stanislavski’s system but has evolved over time with the input of various actors and directors (20thC training p129). The teaching of the method in America was instigated by Stanislavski’s students Richard Boleslavsky and Maria Ouspenskaya, their aim was to train actors to find depth in their characters. (20thC training p130) One of their students, Lee Strasberg became one of the founding members of Group Theat re (20thC training p130) who’s ethos promoted the use of real emotion on stage as opposed to it being suggested (20thC training p130). Despite, being director most associated with the method (20thC training p134) Richard Hornby (2002) states that even though Strasberg used Stanislavski’s name in order to advertise his own method of teaching, Boleslavsky was Strasberg’s sole link to them (end of acting p182). It was Strasberg’s belief that emotions are the most fundamental tool in the actor’s repertoire. (Chapora p231) He looks in particular at psychological processes, and is primarily concerned with the actor’s process rather than performance (20thC training p129). It is Strasberg’s affective/emotion memory that is his most controversial technique derived from Stanislavski’s work on Ivan Pavlov’s research (20thC training p135). This technique highlights the importance of actors using their own experiences and beliefs enc ouraging the actor to live the life of the character (20thC training p130). He believed the body to be stimulated by recalled experiences (20thC training p134) and affective/emotion memory exercise puts this belief into practice. It encourages the actor to remember corporeal feelings by way of examining personal cues, such as an object which holds emotional connotations for them. The next stage is bringing to mind memories (method acting Krasner p12 because as Strasberg noted, the most valuable memories are those buried deep in the actor’s subconscious. He suggests that the further back you explore, the more intense the memory. (Chabora p231) A common misconception about Strasberg’s affective/emotion memory is that it is the actor aim to remember the emotion contained within a memory, but this is not the case. The actor, instead of concentrating on how the event made them feel, remembers other details such as sight, sounds and smells (Chabora p231) which then cause the emotion to develop organically because â€Å"remembering a ‘situation’ in all of its vivid, sensory details†¦evokes a rich nexus of images that then facilitates a feeling response† (cognitive neuroscience P44). Each exploration into the ‘sensory details’ of a memory helps to build a collection which can be used during the actor’s process. (Chabora p231). Strasberg himself understood the risk of using this technique; only allowing people to train after studying their psychiatric records (Chabora p233) and also acknowledged that the emotional intensity of the memory may change over time. (Chabora p233)

Youth and the media Essay Example | Topics and Well Written Essays - 1500 words

Youth and the media - Essay Example Media plays a vital role to build the mind setup of the youth. There are many negative aspects of media on thinking and behavior of youth which led to the social crimes. Most of youths are influenced by the unnatural events and happenings projected in media which paved the youth away from the real life. Music, style of clothing and life styles are the common traits youth adopt from the media. With increasing crimes rates by the youth there is need to bring quality, supervised and literate media content. Relation between Youth and the media Circuit of culture and youth identity In the area of cultural the most commonly used theory is the circuit of culture. According to this theory, while studying a cultural text or artifact, five aspects are commonly taken under considerations that are: its representation, identity, production, consumption and regulation. This theory was designed by a group of theorist in 1997 when studying the walkman cassette player. In the beginning of 1955, the r ock n roll has got the commercial prominence. The common concept about rock n roll is that it is the music of fantastic and freakish performers, amplified guitars and aggressive lyrics. It is the collision of African-American R&B (rhythm and blues) and white country music. These musical styles were eagerly received by the teenagers. A Latin industry claimed that the music had only become controversial because "the [white] pop kids started buying the R&B disks and playing them at home" (Martin and Segrave, p.17). Rock n roll replaced the sub cultures like the English mods and skinheads and the French yeh yehs to the prominent and raising sounds of Jamaican reggae, South African mbaqanga, Balkan turbo folk and Algerian rai. Style of clothing and music, language and behavior are so closely associated with it. It provided adolescents for a common sense of identity. Various youth behaviors are associated with the rock n roll. This music has evolved with every decade. In every decade yout h's trend towards rock n roll arises. The youth culture is categorized as: The silent generation: this generation has the experience of harsh realities of war and weak economy. The laid down the way for civil rights and rock n roll. Baby boom generation: this generation enjoyed the most idyllic images of American family life. As they grew up the idealism paved the way for materialism. Generation X: this generation grew up with uncontrolled and abundant rate of divorce, irresponsible behavior for career and jobs, electric rise in street crimes and unsupervised afternoons. They are responsible for hip-hop explosion. Generation Y/Millennial: this generation never experienced their so good and bad at the same time. Child welfare back up the national agenda from vaccination to childcare but at the same time school violence and trends towards drugs are also remarkable raised. Youth are referred as post- adolescent and pre-adult generation. The young people between the age of 15 and 24 are considered as the primary engine for the global media growth. In fact, youth are the most technology and media literate group of their societies. The involvement of youth in new media technology results in the industrialism and mass produced culture and sky rocketing raise in economy. Youth are being empowered by new cultural opportunities. Youth culture cannot be separated from political economy. After Second World War the youth the current generation is often described as the most oppressed. It has been the tough decade for the youth. The youth culture commonly includes language, music and dress styling. These all are in varying combination to establish an identity. All three aspects have its own importance in youth identity. The

Types of Abortion Research Paper Example | Topics and Well Written Essays - 1500 words

Types of Abortion - Research Paper Example Miscarriages happen when the person has some health issue or gets into a situation that may shock her body physically (Walter, 2011). There is also the type of abortion induced at will. This is the most common form with the term abortion. With these types of abortion, there are the safe ones carried out in medical institutions and there are the unsafe ones carried out that often bring in various complications and in the worst cases death. There are very many legal and ethical issues involved with the issue of abortion and it is important to review all of them to familiarize. Types and Issues in Abortion Many of the abortions over the years have been due to unwanted pregnancies. Many of the people that get pregnant unwillingly are overcome by guilt to a point where they cannot handle bearing a child. There is also the factor that they may not be old enough to handle the responsibility of having a child. This mostly happens in underage teenagers who do not observe ethics upheld by soci ety and engage in unprotected sex. However, for the abortions carried out clinically, various issues lead to their effectiveness (Stotland, 2010). One of the major reasons as to why a doctor may advice for the carrying out of an abortion is a condition at which the mother is at a risk of health if she continues bearing the fetus in the womb. As stated, there is also the spontaneous type of abortion. This is where the mother loses the pregnancy due to physical and health issues unwillingly. When the embryo bursts earlier than expected, a miscarriage may occur or a premature birth. It all depends with the health condition of the embryo around that time. When a miscarriage happens, it has many implications on the mother. This is because the mother had expected the child to be born in a healthy matter only to lose it (Stotland, 2008). One of the ways through which the mother may be affected by this form of abortion is emotionally. In this state, the mother may get stress because of over -thinking the issue and to an extended state may get depressed. This may also affect the mother physically. This is because the mother may suffer several wounds from the manner in which the blood from the miscarriage flowed from her body. These wound may be external which are easily treated. However, the situation may be as bad as to the injuries being internal and thus the patient may require surgery. One of the issues to observe when dealing with the issue of abortion is the safety observed when carrying out of the procedure. There is both the safe and unsafe ways of carrying out abortion. For the save ones, licensed practitioners carry out the procedure. However, for unsafe abortions, the process often tends to carried out by unskilled practitioners or even fraud doctors. Unsafe abortions cater for one of the highest number of deaths in women around the world. The World Health Organization has been a very effective ambassador for the end of ill-advised abortions all over the worl d (Potts, 2010). This is witnessed from the efforts that it has made in advertisements at hospitals and other social places that show the dangers of abortion. Developing countries are worst hit by the issue as research shows that 97% of the abortions happen in these countries. Different Sides on Abortion Abortion being one of the greatest and pressing issues in society has lead to a great number of debates unto whether or not it is necessary. The different sides of the matter are viewed from a social, legal and medical manner. The first groups of people are the people that lie on the acceptance side. These are the people that do not view abortion as a poor process. The number of people with this

American Enlightenment Essay Example | Topics and Well Written Essays - 1250 words

American Enlightenment - Essay Example The essay compares and analyses drug reform policy and the tools of American enlightenment within the framework of different aspects. Comparative Analysis According to the social contract, the policy reforms does not belief that citizens are the ones able to bring down the supply, distribution, marketing, and manufacture of harmful drug. Therefore, the policy reform does not give citizens the mandatory to decide about ways of reducing drug consumption; it only gives the solution to the problem without regards from its citizen. On the hand, one of the American enlightened group oppose the reforms and argue that it is the American citizens to decide their fate. They advocate that, drug addiction in the community should be addressed as the public health problem and not as criminal issue as the reform stipulates (Koch, 2009, p. 45). According to the reform policy it calls for decriminalization of citizens involved in supply, marketing distribution, and manufacturer. Contrary to the refor m, other groups in America strongly disagree with the move of decriminalization of citizen as a result of possessing illegal drugs. On the classical liberalism, it advocates for policies which allows or increase prosperity among citizens. The policy on drug reform does not allow free trade and world peace. According to the policy, it will decriminalize any citizen involved in illegal drugs either through supply, marketing, or manufacture of the drug. Although the policy intents to reduce penalties that it is currently imposed to those involved in drug trafficking, it does not allow free trade to occur (Koch, 2009, p. 45). Therefore, drug reform law does not empower the drug users or offer solution to the menace. In regards to the policy, the central purpose of drug decriminalization was to reduce harm to the society and not allow businesses of drug to continue; it is believed to be the cause of death, over use, and deaths. Contrary to the drug reform policy, the American enlightened group opposes the reform citing that it does not consider the large population that supplies drugs. According to Americans for safe access and high times freedom fighters, they strongly advocate the reform on drug policy, calling for the government to license those that are involved in the supply and marketing the drugs. According to the group, they support free trade and world peace; they believe that after licensing the business people, it will lead to the free trade hence reducing the gap between poor and rich. In relation with the group, they term that it is only those whom are rich that benefit from drug trafficking; they are able to corrupt officers of the government. Therefore, to lessen poverty among the community; drug suppliers, and distributers should be allowed to trade freely. For that reason, the groups concern is in relation to the classical liberalism On elitism, the reform policy allows legalization of some drugs that are currently prohibited by United States gover nment. The policy states that, some drugs need to be fully legalized some of the regulated drugs. The legalized drugs should remain under the government; it should control the flow of the drugs (Koch, 2009, p. 45). The government should ensure that these drugs are well labeled; on the label it should contain the dosage for an individual to consume and the medical

Journal Report Essay Example | Topics and Well Written Essays - 1000 words

Journal Report - Essay Example a) Truthfulness – does not only stating the facts. Being truthful meant avoiding slanting the facts to create a false and an inaccurate impression out of the actual facts. This is principle is crucial to dispel the negative connotation about the PR profession. b) Authenticity – meant being true to the profession. As differentiated from truthfulness, the PR practitioner must practice the craft with lofty objectives aside from the self-interest of its client. It meant practicing the profession with utmost integrity that the recipient of information conveyed by the practitioner should benefit those who receives it. c) Respect- meant the placing of proper value or importance to the public who will consume the information that the PR practitioner will dispense. It meant that in the practice of the craft, an ethical PR person should strive to provide better choices among its audience and to foster understanding instead of misinformation. d) Equity – meant the fair prac tice of the PR profession. It meant that a PR professional should not take advantage those who are in a less privilege situation in advancing its PR objectives. e) Social responsibility – just like any job, the PR profession must be exercised with a sense of social responsibility. This means taking into consideration the common good of the public at large as the PR person exercises his or her profession. It also means serving not only the interest of those who have, but also should serve the interest of those who have less in society. 2. Functions of PR I am interested with I am very much interested with the societal function of Public Relations. It is the function of Public Relation that deals with the public at large that includes functions such as consumer relations and marketing communication. I find this specific function of Public Relation that deals with the public a very exciting job because I am in a position not only to dispense news and information, but is also emp owered to shape the point of view, perspective and opinion of people about the product and organization I represent. When the above ethical principles is integrated in the practice of the craft, the PR profession can become a potent force for good; which can foster understanding and goodwill not only about the product and organization I represent but also on issues between people. 3. What is the significance of the article to the fields of public relations? The article discussed how the relationship between journalists and PR professionals are shifting from a love-hate relationship to a more cooperative environment because of the introduction of new technology. The traditional relationship of the two has been characterized as adversarial with the PR professionals always seeking the journalists and the journal was able to explain how this was â€Å"turned around†. This is significant because the literature explained how the emergence of technology and its platforms such as blo gs, twitters, social networking and LISTERV(e-mail list management software system), HARO (help a reporter out, a social networking site for journalists asking for sources for their stories) was able to transform the formerly distrustful relationship between the journalists and PR practitioners. 4. What is the sign

Taxation Essay Example | Topics and Well Written Essays - 1000 words - 5

Taxation - Essay Example For this the taxation system of the transportation system needs to be evaluated in the UK in order to conclude the actual potential of the recommendation for the proposal. There have been different taxation systems in the UK transportation especially for the new mode of registration tax and fuel tax. Through this there has been increase in the revenue collection of the UK Government that is utilised for the development of the transportation system. This increase is well illustrated below: The proposal was developed when Amanda Shmit was unable to get certain services due to transportation system in the UK. The fact is that there is already a huge amount of tax imposed upon the aviation sector in the UK and any further increase would not be feasible enough. From the UK Air Passenger Duty (APD), there have been total receipts of  £864 million in 2004 and this fund was utilised for the development of the infrastructure in the UK (IATA, 2006). The aviation sector is the highest tax collecting mode than other sectors. Now additional ‘1p per mile’ will increase the burden in the aviation sector and there will be additional taxation for the consumers, which is not a positive sign. The UK Government is more focused upon the ‘Carbon Tax’ that has gained importance in recent times. The 1 p tax increase per mile seems to be another taxation system that does not align with the carbon taxation (Zimmer, 2008). The current transportation sector tax is utilised for different purposes. The increase in the burden of taxation will not solve the problems; instead it might provide rise to evasion of certain transportation tax. The utilisation of the road transportation of the UK is illustrated below. The proposal recommended by Amanda about the taxation for the evaluation of the taxation system of the UK Government related to the transportation sector is not a

Interview Essay Example | Topics and Well Written Essays - 1500 words

Interview - Essay Example All three of them were from different places. John was from Arizona while William was from Sydney and Martin from London. A number of topics such as their early life, school life, interests, hobbies, jobs, experiences etc were discussed with them. Their answers have changed my perception about the senior citizens. They are the role models for the younger generation. Early life A peep into the early life of these senior citizens was a refreshing experience. They always used to live together with the entire family which gives an excellent image of their lifestyle. Their parents had always thought them to value the relations. Young children along with their grandparents and parents made up for the perfect family. Stories of children playing together with each other, fighting for toys were a refreshing feeling. All the vacations to the farm, the celebrations, birthday parties with all the brothers and sisters are enough to prove the bonding which they had with each other. The best part o f their life has been the way their bonding has been carried out for years. They never miss out on any opportunity to meet on occasions. This bonding has been carried out over the years and has been passed on to their children as well. Interview with them also gave insights about their first home. Though they were not able to recollect all the information as to where their first house was, most of them said that their first home was somewhere near the valley. They played with their friends, brothers and sisters in the lawn which was a part of their first home. The most exciting part of their life was that most of them used to play with the cattle while they took them for grazing. I am a part of a generation which expects students to create advanced gadgets. But after knowing about the life of these senior citizens, I have realized that I have missed out something in life. John was born in the state of Arizona, during the Second World War. Though it was the time of war where thousand s of soldiers and sailors were sunk by the Japanese warplanes, their families always stayed together. They explained how their parents made sure that their children were not affected by the war and gave them all the values to be a good citizen. This picture of their family tells us the sense of bonding they had with each other. The love, bonding and care has been carried out over the years and something which everyone should learn from them. A lot was learnt about these senior citizens and their early life. It changed my thinking about the bonding between the brothers and sisters. My perception on them was that everyone during their growing up had forgotten each other and got along with life. They have proved my view on them wrong. Even after years, they have maintained the same love and bonding with each other. It is a lesson for most of us in the younger generation who are in the race to win and succeed. It has changed my perspective towards life. Everyone should grow like them. H appiness is not about just achieving ones personal goals; it is about being lovable towards the ones who care for you. Though they have not grown with the most advanced of technologies around, they have experienced the smallest of happiness in life. Living, sharing and creating happiness with their loved ones has enriched their life. It is the path which they have left for us and we

Macroeconomic Policy Objectives Essay Example | Topics and Well Written Essays - 1750 words

Macroeconomic Policy Objectives - Essay Example On the other hand, targets are defined as the intermediate aims closely linked to the objectives theoretically. Thus, for example, a government could set out to achieve low rates of inflation and, to achieve this; they could use interest rates as an instrument while the government could also set consumer credit growth as a target or exchange rates increment. The policies that can be used, by a government, to achieve macroeconomic policies are limited. Macroeconomics is the branch of economics that has to do with investment, national income, consumption, and other aggregates. Another definition is the study of entire systems of economics that aggregate over an economy’s working systems. It is concerned, basically, with systematic and predictable variables that are analyzable independently in relation to decisions of agents that are determinant of their levels. More specifically, macroeconomics can also be defined as the study of national economies with determination of national income. Macroeconomic Policy Low unemployment – Full employment A realistic nature of this objective is the one used by the ILO where they use young and unemployed people who are not always eligible to receive benefits, women who are in a marriage and cannot claim if spouses are not earning enough, and those claiming invalidity and sickness benefits (Marin 16). Most workers who feel inconvenienced often go for these benefits rather than swelling unemployment numbers. It is essential to take note of issues concerning inactive and active members of the country’s populace who have attained working age. Only those active individuals are included in the either working population that can be exemplified as all people who are registered as employed or unemployed. However, some individuals are in the unemployed category as a matter of decision, for instance, individuals opting for early retirement and students in school (Marin 16). Price Stability One can define inflation as the rise in prices at a general sustained level over a period. Inflation is technically a measure through annual Retail price Index, or RPI, which can also be referred to as the headline rate of inflation. To stabilize prices, governments need to keep inflation rates to a minimum (Marin 17). Governments normally prefer to keep the inflation rates to low percentages and mostly target rates of inflation that underlie the yearly percentage of RPIX. RPIX is the initial RPI before the removal of housing costs in the form of mortgage interest payments. Governments normally see sense in utilizing the measure because interest rates that are normally used as a control of inflation directly affect RPI. RPIY also acts as another popular inflation measure that does not include effects of indirect taxation like VAT and consumer price index used for international comparisons (Marin 17). Economic Growth This is measured using GDP change rate, also Gross Domestic product. The term real, as accompan ies majority of the statistics, normally refer to the fact that they have factored out inflation. Gross Domestic Product measures income, expenditure, or output of the economy of a country (Marin 19). A country, sometimes may also utilize GNP, or Gross National Product that is just like the GDP. Most governments publish figures of Gross Domestic Product on a quarterly basis that is based on the quarter on quarter change and annual percentages. Balance of Payment This briefly makes a record of all the money that streams into and out of the country. This can be further divided into financial and capital accounts, as well as the current account and capital accounts are referred to as the capital account (Marin 19). Normally, the current accou

Business valuation Essay Example for Free

Business valuation Essay †¢One of your friends uses the terms ethics and morality interchangeably. You do not think this is correct. How would you explain the difference between ethics and morality? Provide an example of morality and one of ethics in your explanation. Ethics are more about a set of rules for a specific class of people, or a situation. They are more of a set of rules. While morals are more about an individuals’ set of rules for them, what they hold to be right or wrong that they follow to make decisions or take actions. A good example would be a lawyer who is defending a person who has committed a robbery. The lawyer’s morals tells him that the person is guilty, but his ethics tells him that he must defend the person. †¢Select two major ethical theories covered in your readings for Week One. What are the major differences between these two theories? Which one of these theories best aligns with your personal beliefs? Explain. I choose utilitarian theory and deontological theory. Utilitarian theory is to maximize utility as well as maximize happiness while deontological theory refers to following rules or regulations. Utilitarian can be a scenario where it benefits the individual or group say be given a weekend off even though there is still much work to be done, while within the same scenario the employees could almost be forced to work the weekends, even though they are tired and would like to spend time with their families. I prefer utilitarian as maximizing my happiness is important to me. I have worked with companies predominantly the Navy, whose type of theory is deontological. Duty within the Navy is huge, rules create the structure. Knowing that the happiness of myself and my family are a huge part of my determination when making the decision to take a job. †¢What are examples of virtues, values, and moral concepts? How do each of these relate to one another? In what ways are they separate and in what ways are they connected? Virtues are a person’s thoughts and/or actions that are guided by are morals, are morals are what we hold to be true ranging from honesty to being faithful, while are values are simply what he hold to be valuable. They all go together like cogs, working together to reach the same goal, but if one is not there then the whole thing will not work. They are separate because they’re all slightly different, say like parts of a car engine, and yet they are all required in order for the engine to work. If one is not present the engine will not work. †¢In Ch. 6 of Basic Ethics, the author discusses the relationship of religion as it relates to morality and ethics. Using your own personal experiences as a resource, what, if any, relationship exists between religion, morality, and ethics? Explain your answer. †¢Select a public figure from politics or business. Select an ethical theory that seems to best fit this person. Why does this theory seem best? Which theory seems to least suit this person? Why? Hilary Clinton, she would highly appear to follow a deontilogical ethical theory. It seems to suit her and her political career nicely, it just does not seem to be in the best interest of the citizens. Following utilitarianism she would be putting the happiness of the voters and citizens either above her own or at the very least equally. †¢If a person is described as virtuous, is this the same as saying that person is moral or ethical? Why or why not? How would you explain the relationship between these three concepts? Provide examples. If one has to be called ethical or moral I would not say that it means that they are virtuous, but I would say that if someone has to be called virtuous that they would be both ethical and moral. Being virtuous means having or showing high moral standards, so to be virtuous means one would have to have high ethics and high morals. The three work together, morals is doing what is right, ethics is moral principles that govern a persons or groups behavior, and being virtuous is a combination of these two as well as going above and always being moral.

Bama Team Essay Example for Free

Bama Team Essay Bama is a team based company that takes care of its employees to ensure business growth. The People Assurance System (PAS) not only trains and informs but also makes sure that employees know the key expectations for their performances.   The company’s leadership system provides the framework for the PAS and integrates the leaders’ responsibilities with HR systems so that business objectives can be achieved. When certain profitability objectives are met, employees are also given additional compensation. Applicants are hired based on basic requirements. Hourly employees are hired through a temporary employment agency. Professional, technical and management employees come from internships, external recruiters, personal references, nationsjob.com and job fairs. The leadership system has the Employee Success Discussions (ESD) and Organizational Development Discussions (ODD) where employees are given feedback and employee development opportunities. The ESD is a positive feedback system that provides the chance for hourly employees and their supervisors to discuss and plan performance issues.   The ODD provides management employees feedback from immediate bosses, customers, peers and direct reports. These observations are also used by the training staff to modify their training offerings. The company also has the â€Å"promote from within† philosophy that allows employees to advance their positions based on their own merits. The system also ensures the personal and professional growth of employees through tuition assistance programs, training programs, and technological and maintenance courses. All new employees are given on-the-job trainings.   Newly-hired managers are given a six hour session on culture, ethical standards and other company policies. Safety trainings have before and after evaluations that help assess development. The Six Sigma system assigns Black Belts that help teams attain goals. Update and just-in-time trainings that are extendable are given on applications and new processes. To ensure mastery, written course evaluations, in-class brainstorming of improvement ideas, post-testing, assessment and supervisors follow up. Bama ensures employee support, satisfaction and retention by having surveys (semi-annual and even anonymous), roundtables, and focus groups. The HR also addresses financial compensation, benefits, personal development (e.g. Fitness Center), involvement, recognition, communication and leisure through its services. Other measures like accident rates and employee retention are also taken into consideration. Employees are encouraged to give their improvement suggestions on human safety, product quality, processes to save time or money, equipment life and quality of life for employees through the Fresh Ideas Program. All employees, except for those paid hourly, get rewards and awards for it. Effective two-way communication is vital to Bama.   For this, the company has established the Bama Communication and Sharing Process, a roundtable process, an open door policy and the Bama News. The business systems infrastructure also encourages skill sharing across units, jobs and locations.   Two-way radios are also provided for efficiency. Healthy and safety of working environment are also priorities of Bama. It has a Key Elements plan, safety training programs and policies in place to secure implementation of safety laws..   Random drug testing is also done to ensure that Bama remains a drug-free workplace. Monthly safety audits are also done to see potential hazardous situations. Employees may also write Safety Work Orders or Near Miss Reports. Security systems like staff, fences, gates, pass-coded doors and surveillance cameras are also regularly assessed. Emergency and disaster preparedness provisions include planning (using ammonia refrigeration systems), training (e.g. CPR and fire safety), drills and multiple production lines.

Automatic Number Pate Recognition System Information Technology Essay

Automatic Number Pate Recognition System Information Technology Essay Automatic number pate recognition system is a mass surveillance method that uses optical character recognition on images to read the license plates on vehicles. System might scan number plates at around one per second on cars traveling up to 100mph(160 km/h).they can use existing closed -circuit television or road-rule enforcement cameras, or ones specifically designed for the task. They are used by various police forces and as a method of electronic toll collection on pay-per-use roads and monitoring traffic activity, such as red light adherence in an intersection. ANPR can be used to store the images capture by the cameras as well as the text from the license plate, with some configurable to store a photograph of the driver. Systems commonly use infrared lighting to allow the camera to take the picture at any time of the day. A powerful flash is inclined in at least one version of the intersection-monitoring cameras, serving both to illuminate the picture and to make the offender aware of his or her mistake. ANPR technology tends to be region -specific, owing to pate variation from place to place. Some concerns about these systems have centered on privacy fears of government tracking citizens movements and media reports of misidentification and high error rates. However, as they have developed, the systems have become much more accurate and reliable. There is an increasing requirement to identify vehicles and track their location for a wide number of applications. These include: Congestion charging Several major cities around the world levy a charge a drive within them Car park management Using the number plate to identify the time of entry and departure of a Vehicle. Counter-terrorism Monitoring the arrival and departures of vehicles at major ports. Literature Review Our literature survey mainly focused on automatic number plate system research papers and its existing system along with its application, image processing technique and neural network recognition. These can be clearly illustrated as follows: Automatic number plate recognition system Javaanpr existing open source code in sourceforge.net Thesis describing research, image processing and neural networking technique along with its algorithm in pdf on javaanpr on sourceforge.net Image processing technique ImageJ -api based on java language for digital image processing Image editor -api based on java language made for image processing JAI api -java advance imaging for image processing from sunmicrosystem at java.sun.com. Opencv- Digital Image Processing (text book from library) Neural networking technique Introduction to java neural network second edition by jfheaton at heatonresearch.com Some ocr samples using neuralnetworking at sourcecode.com and its explanation Study on nepali ocr research conducted by madan puraskar guthi(yala Maya Kendra) Ocr sample developed by Google based for Linux available for windows on dot net (tesseract) Jooneengine-java api on neural network not so well developed and efficient at http://www.jooneworld.com Kohenen -java api on self organizing map applied to compress jpeg image. Somdemo-sample java program for illustration how self organizing map works. Program iterately train to converge with identical color from random samples Artificial neural network text book available at library (low price edition from pearson education. Neural networks systematic introduction by Raul Rojas(from lectures at free university at Berlin and later at the university of Halle) Automatic Number Pate Recognition system a)javaanpr Javaanpr open source available at sourceforge.net worked as prototype for building our Nepali automatic Nepali number plate recognition system. It also contain thesis in pdf format prescribing image processing technique and neural networking technique along with its algorithm. It works well recognizing foreign number plates contained as sample in the site. It was beautifully coded applying sophisticated and specialized algorithms for image processing and neural network technique. It also used xml files to save and retrieve neural network training data. Figure: sample javaanpr at sourceforge.net For more information-http://sourceforge.net Image processing Technique a)ImageJ 1.42 ImageJ was first developed on class files now available on GUI interface. User can just process image using various buttons and entries if prescription is required .programmers can develop own macros and plugins to achieve its intended function if required and compile there within and run the code. It is capable of processing both 2D and 3D interactive image processing. Figure. ImageJ graphical window interface For more information: http://rsb.info.nih.gov/ij/ b) Image editor Image editor was also found during search for image processing tool. It is also based on java language and available as java API, now class file are available with GUI interface easing its its manipulation. Image editor api seems inefficient and not so capable for our intended operation and not so much researched. C) JAI api the java advance imaging(JAI) API further extends the java platforms (including the java 2D API) by allowing sophisticated, high -performance image processing to be incorporated into java applets and applications.JAI is a set of classes providing imaging functionality beyond that of Java 2D and the Java Foundation classes, though it is compatible with those APIs. JAI implements a set of core image processing capabilities including image tiling, regions of interest, and deferred execution.JAI also offers a set of core image processing operators including many common point, area, and frequency-domain operators. JAI is intended to meet the needs of all imaging applications. The API is highly extensible, allowing new image processing operations to be added in such a way as to appear to be a native part of it. Thus, JAI benefits virtually all Java developers who want to incorporate imaging into their applets and applications. JAI features Cross-platform imaging Distributed Imaging Object-oriented API Flexible and Extensible Device Independent Powerful High Performance Interoperable Initially program coding was done in JAI Later it becomes little inefficient and we again go for another programming method. For further information-http://java.sun.com d) Digital Image processing (text book from library) e) Opencv The OpenCV implements a wide variety of tools for image interpretation. It is compatible with Intel ® Image Processing Library (IPL) that implements low-level operations on digital images. In spite of primitives such as binarization, filtering, image statistics, pyramids, OpenCV is mostly a high-level library implementing algorithms for calibration techniques (Camera Calibration), feature detection (Feature) and tracking (Optical Flow),shape analysis(Geometry, Contour Processing ),motion analysis (Motion Templates, Estimators ), 3D reconstruction (View Morphing),object segmentation and recognition (Histogram, Embedded Hidden Markov Models, Eigen Objects). The essential features of the library along with functionality and quality is performance. The algorithms are based on highly flexible data structures (Dynamic Data Structures) coupled with IPL data structures; more than a half of the functions have been assembler optimized taking advantage of Intel ® Architecture (Pentium ®MMXà ¢Ã¢â‚¬Å¾Ã‚ ¢,Pentium ® Pro, Pentium ®III, Pentium ®4). Why We Need OpenCV Library The OpenCV Library is a way of establishing an open source vision community that Will make better use of up-to-date opportunities to apply computer vision in the Growing PC environment. The software provides a set of image processing functions, As well as image and pattern analysis functions. The functions are optimized for Intel ® Architecture processors, and are particularly effective at taking advantage of MMX†ºÃ¢â‚¬ º Technology. The OpenCV Library has platform-independent interface and supplied with whole C Sources. OpenCV is open. Relation between Opens and Other Libraries OpenCV is designed to be used together with Intel ® Image Processing Library (IPL) And extends the latter functionality toward image and pattern analysis. Therefore, OpenCV shares the same image format (IplImage) with IPL. Also, OpenCV uses Intel ® Integrated Performance Primitives (IPP) on lower-level, if It can locate the IPP binaries on startup. IPP provides cross-platform interface to highly-optimized low-level functions that Perform domain-specific operations, particularly, image processing and computer Vision primitive operations. IPP exists on multiple platforms including IA32, IA64, And StrongARM. Source:-openCV reference manual.pdf Cmgui-wx-2(.net wrapper class) This openCV tool can be easily integrated with .net platform like c#, visual basic etc. Cmgui is an advanced 3D visualization software package with modeling capabilities.Cmgui is a part of CMISS, a mathematical modeling environment initially developed by the University of Auckland Bioengineering Institute.CMISS stands for Continuum Mechanics, Image analysis. Signal processing and System Identification. There are three major CMISS software packages. Broadly speaking the main areas each piece of software deals with are as follows: CM is used for computational modeling Unemap is used for signal acquisition and processing Cmgui is used for model visualization and manipulation For more information:-wiki/getting started with cmgui Neural Networking technique a) Introduction to java neural network by jeff heaton This book along with video lecture helped very much for us to understand neural networks and learn coding technique. It was published form Heaton research center and they have developed encog framework for neural network where programmer can build fast neural network prototype for fast testing and checking since easy and flexible. After parameters have been determined for best operation such as number of hidden layers and number of neurons in each layer coding can be done since it code will be inflexible for such modification. Book contained different chapters on various types of neural networks and also its application. Only first seven chapters are allowed to read online and rests are not. It provides all its source code on site which also helps in learning and testing. Same book is also available in c# language. For more information-http://heatonreasearch.com/ b) On the beginning of project research we also got OCR sample using neural network at sourcecode.com with explanation. It was written at c#, due to compiler problem I didnt stress here much. c) Nepali OCR For us it was good news and opportunity to study research on Nepali OCR conducted by madan puraskar guthi. Different research papers were available on the site along with image processing portion code used to fragment Nepali character Image written on java. It deals with problem issues and complexity faced on Nepali character like devnagari font. For more information -http:// d) OCR engine tessaract by Google This was used by Nepali OCR for its processing and it supports many languages like Hindi, Nepali, Urdu, arabi etc. we didnt research here much. Figure: segmented portion of Figure : Another segmented portion of For more information-make Google search for link d) joone engine joone engine as a api in hope for easy and efficient coding we consider but it seems unworthy for project work. For beginner liking to test some xor operations and similar may find at least satisfactory otherwise unworthy. For more information-http://www.jooneworld.com/docs/engine.html e)Kohenen This sample also seems beautiful in understanding self organizing map or kohenen network. Here it is used to compress jpeg image. It was programmed on seven packages. For more information-http: // f) som demo This sample tries to converge iteratively with similar colors from randomly scattered pixel colors based on Euclidean distance method. Figure: som before training Figure: som after training For more information-link available at reference http://www.ai-junkie.com/ann/som/ g) Artificial neural Network text book (library) h) Neural network systematic introduction (by Raul Rojas) This book is good for understanding neural network systematically and based on lectures at free university at Berlin and later at the University of Halle. For more introduction-reference at http://www.wikipedia.com/selforganisingmap Figure: sample kohenen neural network (3D kohenen feature map) Source: http://rfhs8012.fh-regensburg.de/~jfroehl/index.html Anpr system application around world Police enforcement Germany On 11 March 2008, the Federal Constitution Court of Germany ruled that the laws permitting the use of automated number plate recognition systems in Germany violated te right to privacy. Hungary Several Hungarian Auxiliary Police units use a system called Matrix Police in cooperation with the police. It consists of a portable computer equipped with a webcam that scans the stolen car database using automatic number plate recognition. The system is installed on the dashboard of selected patrol vehicles (PDA based handled versions exists as well) and is mainly used to control the license plate of parking cars, as the Auxiliary Police doesnt have the authority to order moving vehicles to stop. If a stolen is found, the formal police are informed. United Kingdom The UK has an extensive (ANPR) automatic number plate recognition CCTV network. Effectively, the police and security services track all car movements around the country and are able to track any car in close to real time. Vehicle movements are stored for 5 years in the National ANPR Data Centre to be analyzed for intelligence and to be used as evidence. USA In the USA, ANPR systems are more commonly referred to as LPR (License Plate Reader or License Plate Recognition) technology or ALPR (Automatic License Plate Reader/Recognition) technology. One of the biggest challenges with ALPR technology in the US is the accuracy of the Optical Character Recognition (OCR)-the actual identification of the characters on the license plate. From time to time, states will make significant changes in their license plate protocol that will affect OCR accuracy. They may add a character or add a new license plate design. ALPR systems must adapt to these changes quickly in order to be effective. In addition to the real-time processing of the license plate numbers, some ALPR systems in the US collect data at the time of each license plate capture .Data such as date and time stamps and GPS coordinates can be reviewed in relation to investigations and can help lead to critical breaks such as placing a suspect at a scene, witness identification, pattern recognition or the tracking of suspect individuals. Average Speed cameras Another use of ANPR in the UK, Italy and Dubai (UAE) is for speed cameras which work by tracking vehicles travel time between two fixed points ,and therefore calculate the average speed. These cameras are claimed to have an advantage over traditional speed cameras in maintaining steady legal speeds over extended distances, rather than encouraging heavy braking on approach to specific camera locations and subsequent acceleration back to illegal speeds. UK The longest stretch of average speed cameras in the UK is found on the A77 road in Scotland, with 30 miles (48 km) being monitored between Glasgow and Ayr. Italy In Italian highways has developed a monitoring system named Tutor covering more than 1244 km (2007). Further extensions will add 900 km before the end of 2008. The Tutor system is also able to intercept cars while changing lanes. Traffic control Many cities and district have developed traffic control systems to help the movement and flow of vehicles around the road network. This had topically involved looking at historical data, estimates, observations and statistics such as: Car park usage Pedestrian crossing usage Number of vehicles along a road Areas of low and high congestion Frequency, location and cause of road words The UK Company Traffic master has used ANPR since 1998 to estimate average traffic speeds on non-motorway roads without the results being skewed by local fluctuations caused by traffic lights and similar. The company now operates a network of over 4000 ANPR cameras ,but claims that only the four most central digits are identified , and no number plate data is retained. Electronic toll collection Ontarios 407 ETR highway uses a combination of ANPR and radio transponders to toll vehicles entering and exiting the road. Radio antennas are located at each junction and detect the transponders, logging the unique identify of each vehicle in much the same way as the ANPR system does. There are numerous other electronic toll collection networks which use combination of Radio frequency identification and ANPR. These include: Bridge pass for the Saint John Harbor Bridge in Saint John New Brunswick City link Eastlink in Melbourne, Australia Gateway Motorway and Logan Motorway, Brisbane , Australia Fast Trak in California ,United states Highway 6 in Israel Tunnels in Hong Kong etc Charge zones the London congestion charge The London congestion charge is an example of a system that charges motorists entering a payment area. Transport for London (TFL uses ANPR systems and charges motorists a daily fee of  £8 paid before 10pm if they enter, leave or move around within the congestion charge zone. Stockholm congestion tax In Stockholm, Sweden, ANPR is used for the congestion tax of cars driving into or out of the inner city must pay a charge, depending on the time of the day. Other uses ANPR systems may also be used for/by: Section control, to measure average vehicle speed over longer distances. Border crossings Fillings stations to log when a motorist drives away without paying for their fuel. A marketing tool to log patterns of use Traffic management systems, which determine traffic flow using the time it takes vehicles to pass two ANPR sites. Drive Through Customer Recognition, to automatically recognize customers based on their license plate and offer them their last selection, improving service to the customer To assist visitor management systems in recognizing guest vehicles. Circumvention Techniques (drawback) Vehicles owners have used a variety of techniques in an attempt to evade ANPR systems and road -rule enforcement cameras in general. These methods may be Increasing reflective properties of the lettering and so that system might no locate or produce high enough level of contrast to be able to read Use of plate cover or spray Use of dirt to smear their license plate or utilize covers to mask the plate ANPR imaging hardware The frontend of any Imaging hardware is image capturing device that is camera. Retroreflective camera returns the light back to the source and thus improves the contrast of the image. A camera that makes use of active infrared imaging (with a normal color filter over the lens and infrared illuminator next to it) benefits greatly from this as the infrared waves are reflected back from the plate. This is only possible on dedicated ANPR cameras, however, and so cameras used for other purposes must rely more heavily on the software capabilities. Figure: hardware components used in ANPR system Figure source-http://securityautomation.co.uk To avoid blurring it is ideal to have the shutter speed of a dedicated camera set to 1/1000th of a second. License plate capture cameras can now produce usable images from vehicles traveling at 120 mph (190 km/h).threshold angles of incidence between camera lens and license plate are also major consideration to avoid image distortion during installation. Manufacturers have developed tools to eliminate errors from the physical installation of license plate capture cameras. Research on down sampling character For neural network input character image is down sampled into matrix whose value is binary 1 or 0 according to Boolean property of character on matrix region. It showed that no of samples required is not fixed and it varies with thickness of font traced. Figure: down sampling image character o with 7*5 matrix Figure: downsampling same character image o (buffered) with 32 *35 matrix Research works on algorithms A new algorithm for character segmentation of license plate Character segmentation is an important step in License Plate Recognition (LPR) system. There are many difficulties in this step, such as the influence of image noise, plate frame, rivet, the space mark, and so on. This new algorithm presents character segmentation using Hough transformation and the prior knowledge in horizontal and vertical segmentation respectively. Furthermore, a new object enhancement technique is used for image preprocessing. The experimentation results show a good performance of this new segmentation algorithm. Algorithm (steps) Preprocessing Size normalization Determination of plate kind Object enhancement Horizontal segmentation using Hough transformation Vertical segmentation For more information:-a new algorithm for character segmentation of license plate.pdf an adaptive thresholding algorithm for the augmented reality toolkit It is well known that fixed global thresholds have adverse effects on the reliability of marker-based optical trackers under non-uniform lighting conditions. Mobile augmented reality applications, by their very nature, demand a certain level of robustness against varying external illumination from visual tracking algorithms currently AAR Toolkit depends on fixed-threshold image-binarization in order to detect candidate fiducials for further processing. In an effort to minimize tracking failure due to uniform shadows and reflections on a marker surface, a fast algorithm for selecting adaptive threshold values, based on the arithmetic mean of pixel intensities over a region-of- interest around candidate fiducials. Algorithm This works on a per-marker basis and evaluates the mean pixel luminance over a thresholding region-of -interest (ROI), which is defined as bounding rectangle around the markers axis -aligned corner vertices in screen space. If a marker has been detected in any given frame, its bounding rectangle will be used as thresholding -ROI prediction for successive frames. This method yields good thresholding level in practice, given sufficiently high video frame rates. Fig.1.reflection off a markers surface with adaptive thresholding (upper) and a global threshold (lower) For more information:-10.1.1.9.4636.pdf adaptive license plate image extraction This paper represents the automatic plate localization component of a car license plate recognition system. The approach concerns stages of preprocessing, edge detection, filtering, detection of the plates position, slope evaluation, and character segmentation and recognition. Single gray-level images are used as the only source of information. In the experiments Israeli and Bulgarian license plates were used, camera obtained at different daytime and whether conditions. Algorithm (step) preprocessing for plate candidate identification vertical edge detection rank filtering plate candidate segmentation vertical projection acquisition prime clipping of the plate plate skew evaluation horizontal segmentation plate candidate verification Cray-level distribution consistency considerations

William Carlos Williams: Free the Poetry! :: Biography Biographies Essays

William Carlos Williams: Free the Poetry!      Ã‚  Ã‚   Williams does away with traditional poetic structure in order to free the actual poetry inherent in the sounds and meanings of words. In his poetry, he offers a lesson in aesthetics regarding how to engage his poetry as a way of looking at reality. At the literal level, his poetry speaks self-reflexively about its significance: "It is hard to get the news from poems, yet men die miserably every day for lack of what is found there." His poetry attempts to re-engage people in reality. As he contends: "Anything is good material for poetry. Anything"(Paterson V). This belief is evidenced in a passage from "Two pendants: for the Ears":    2 partridges 2 Mallard ducks a Dungeness crab 24 hours out of the Pacific and 2 live-frozen trout from Denmark.    He turns a fashionable grocery list into poetry by arranging the words upon the page in a manner allowing for poetic rhythm to emerge (Weatherhead 108). Rather than creating poetry according to the conventional choosing of images and creating analogies between them, his primary focus is the arrangement of words to create rhythm.    In "The Red Wheelbarrow," Williams takes familiar images but rearranges them in a way that differently emphasizes their meanings through rhythm. He does this by breaking apart certain phrases which conventionally flow together in one's mind: "depends" is broken away from "upon," "wheel" is separated from "barrow," "rain" divided from "water," and "white" is disjoined from "chickens." By altering the rhythm through divergent arrangement of words upon the page, Williams creates a new context through which to view and absorb familiar images (Koch 50). This re-birth of the ability to newly engage old images structurally serves the significant poetic function (that the literal line about men dying miserably every day for lack of what is found in poetry does) to remind us of poetry's value in connecting us with reality. His shifting poetic structure forces the reader to engage his images freshly.    Williams further instructs the reader in how to view his poems in one entitled "To a Solitary Discipline":    Rather notice, mon cher, that the moon is tilted above the point of the steeple than that its color is shell-pink.    Rather observe

Summary of Zheng- He :: essays research papers

Zheng He was a Muslim eunuch who served as a close confidant of the Yongle Emperor of China during the Ming Dynasty. He went on voyages to Southeast Asia, Sumatra, Java, Ceylon, India, Persia, Persian Gulf, Arabia, the red sea Egypt, and the Mozambique Channel. The number of his voyages vary depending on method of division, but he travelled at least seven times to The Western Ocean with his fleet. The fleet comprised 30,000 men and seventy ships at its height. He brought back to China many trophies and envoys from more than thirty kingdoms including King Alagonakkara of Ceylon, who came to China to apologize to the Emperor. Life magazine ranked Zheng He the 14th most important person of the last millennium. In 1405, Zheng was chosen to lead the biggest naval expedition in history up to that time. Over the next 28 years (1405-1433), he commanded seven fleets that visited 37 countries, through Southeast Asia to faraway Africa and Arabia. In those years, China had by far the biggest ships of the time. In 1420 the Ming navy dwarfed the combined navies of Europe. A great fleet of big ships, with nine masts and manned by 500 men, each set sail in July 1405, half a century before Columbus's voyage to America. There were great treasure ships over 300-feet long and 150-feet wide, the biggest being 440-feet long and 186-across, capable of carrying 1,000 passengers. Most of the ships were built at the Dragon Bay shipyard near Nanjing, the remains of which can still be seen today. Zheng He's first fleet included 27,870 men on 317 ships, including sailors, clerks, interpreters, soldiers, artisans, medical men and meteorologists. On board were large quantities of cargo including silk goods, porcelain, gold and silverware, copper utensils, iron implements and cotton goods. The fleet sailed along China's coast to Champa close to Vietnam and, after crossing the South China Sea, visited Java, Sumatra and reached Sri Lanka by passing through the Strait of Malacca. On the way back it sailed along the west coast of India and returned home in 1407. Envoys from Calicut in India and several countries in Asia and the Middle East also boarded the ships to pay visits to China. Zheng He's second and third voyages taken shortly after, followed roughly the same route. In the fall of 1413, Zheng He set out with 30,000 men to Arabia on his fourth and most ambitious voyage.

Emotional Hinderance :: essays research papers

Emotional Hinderance   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"You must put your emotions into your work† is a phrase often heard in life. It proposes that emotions, which are often ignored, are a key to success. This holds true in many regards, however there are times when emotion should be restricted in swaying one’s thoughts. The pursuit of knowledge is to be completely objective. Thus, although emotional intelligence is necessary, it is more of a hindrance than a help, and should be controlled.   Ã‚  Ã‚  Ã‚  Ã‚  Since knowledge is justified true belief, it follows that the justification must be logical and true in itself. It must also be accurate, but broad. Emotional intelligence goes against this by treating subjective feelings as fact. Because the chain of logic is only as strong as its weakest link, knowledge built strongly with emotional intelligence can often turn out to be incorrect. Take, for example, an individual studying the disposition of dogs. If this individual had a traumatic childhood experience involving a dog (an attack, for example), this snippet of emotion will always taint the individual’s research, even if the circumstances are unrelated (the childhood dog may have been rabid).   Ã‚  Ã‚  Ã‚  Ã‚  Emotional intelligence is very important, however, in living life. That is why we evolved it. Revisiting the aforementioned dog and disregarding rabies, it is possible that there is something about this individual that entices hostility in canines. Although this says nothing about dogs, the childhood experience conditions the individual to avoid dogs in the future. This gives the person a greater chance of living longer, and procreating, the innate goal of man. Emotional intelligence is very important, however it is primarily for survival in everyday life. The pursuit of knowledge, however, is not an everyday event required for survival. It is part of a deep thinking about life, reserved for philosophers.   Ã‚  Ã‚  Ã‚  Ã‚  There is no question that emotional intelligence is required in the pursuit of knowledge. Without any emotional attachment, there would be no pursuit of knowledge, in the first place. Some may argue that emotional intelligence helps to guide us in the pursuit of knowledge. This notion is not logical in that it is subjective, itself. How are we to know whether or not we are being guided correctly? As illustrated earlier, just because something â€Å"feels† correct does not mean that it is.   Ã‚  Ã‚  Ã‚  Ã‚  Things that can be discovered through emotional intelligence can also be found objectively. Using emotional intelligence, one can infer that sugar is good for the human body because it gives the consumer pleasure.

Lower class

Lower class Americans do not often discuss the class separation that exists in today's society, but we all know there Is something going on. The government helps supports the lower class, so that the lower class can also enjoy their lives without having to work. DRP. Daniels analysis about the underclass and Its relationship to the government Is accurate based on poverty, criminality, and family fluidity. One of the aspects that allow the lower class to remain in their specific position is because of poverty.A lot f the time, the lower class will not take the initiative to work because they claim to get â€Å"paid†. As Anthony Daniels quotes â€Å"l get paid on Friday(Daniels), they are not actually getting paid but rather are receiving state benefits and feel entitled to have them without doing any work. The correct term they should be using is â€Å"I received my check on Friday'. And for this reason the lower class does not feel necessary to work since they receive a chec k every Friday. So, what happens if they do decide to work?Well, when and if they do decide to work, they will usually end up regretting It. The US Government Is basically saying we had destroyed all economic incentive for the latter to work† (Daniels). Here In the US, If you start making more than a certain amount of Income, all your states benefits will get cut-off. This concept Is super deadly because they still need support and are still struggling to become volcanically well. Lastly, the lower class does not think about the future.Most of the time, they ill be concerned with paying of bills (living on a day to day basis), or spending it all on the spot for luxurious items. Many successful people know that saving for the future is exceedingly important and truly beneficial for them. Criminality in the lower classes is a choice that can be steered clear of. Committing crimes for drugs is something that happens quite often and here is the reason why â€Å"Dishonest passivit y and dependence combined with harmful activity becomes a pattern of life, and not just among drug addicts. † (Daniels).Basically committing crimes has become a way of life not only for drugs, but also for other needs. It's not that cannot stop committing crimes but they need help getting out of this villous cycle. These days, there Is no such thing concept of a traditional' family anymore. â€Å"Everyone lived In households with a shifting cast of members, rather than in families. † (Daniels) I really agree with this statement, because today we have no such thing as a family anymore due to divorce rates. Parents are constantly arguing and in disagreement and their children eve no idea what to do.So these children often look up to the TV because that's the one thing they can find satisfaction in. Another reason why these families are so dysfunctional is due to work. Often the father will leave the mother all alone to take of their children all by herself. This mother of ten will have two Jobs, working day and night, to support her children because she is a single parent. This also brings up another point of why families are dysfunctional Is due to Individualism. Many Americans believe In the Idea of individualism which can be bad.In the article, the following quote Is the new definition of Individualism: â€Å"Mothers would say to me that they were pleased to be Independent, by which they meant Independent of the fathers† (Daniels). Usually these mothers are free of the ruthless fathers, but rather government for help. In today's society we all maybe considered equal, but subconsciously we all know that social classes influence our decisions. It is near to impossible to break out of your social class because the government has a system set into place that nearly affects everyone.

Am Certain and It Is Certain

Two very specific different messages are conveyed when one says â€Å"l am certain† versus â€Å"it is certain. When one says â€Å"l am certain,† it is understood by the recipient to mean that the individual is in the highest mental state of being without a doubt. However, this differs from â€Å"It Is certain† because the word â€Å"It† Implies a consensus genteel, an agreement, without a doubt, between many humans In making a knowledge claim. In both cases a knowledge claim Is being made with confidence, but one person's certainty Is based on the Individual's perception, Intuition. Season or emotion, whereas a whole group of mankind making a knowledge claim depends on many different people's perceptions, reasons, and emotions. Since a great number of people consists of many individuals and their unique perceptions, reasons, and emotions, when a knowledge claim is made by all, the claim is transferred from simply a belief to a Justified belief. However, even though the number of people may vary from one to many, we must take into consideration the fact that there are various degrees of certainty.How would one quantify amount of certainty one holds, or be able to create a universal scale for measuring degrees of certainty? Certainty within a people or an individual can have been rooted from many efferent factors, of which one is passionate conviction. The question, addressing passionate conviction, Inquires whether It Is ever sufficient for Justifying knowledge claim. The question Is Implying whether passionate conviction alone, not Including reason, is sufficient for justifying knowledge claims.Passionate conviction that does not take root in reason must be coming from solely the emotional state, which is not sufficient for Justifying knowledge in most cases because further evidence should be presented and should be able to be agreed upon from one's perception (if possible ND reason. â€Å"l am passionately convinced that daffodi ls bloom in the springtime† is a knowledge claim that is based on reason and perception, which fuel the passionate conviction.However, passionate conviction that isn't based on other ways of knowing is usually not sufficient for Justifying claims. However, there are a few instances where passionate convictions may be sufficient for Justifying knowledge. Since passionate conviction Is rooted In emotion, an emotion can dictate your passionate conviction. If I feel empathy for someone being treated abusively, my passionate invention may be enough to Justify my â€Å"knowledge† that the other person desires to not De put tongue ten solution.However, tender are, again many Deterrent levels AT passionate conviction. How would you measure the degree of passionate conviction? Furthermore, is one basis for passionate conviction more valuable than another basis for passionate conviction, and does that change the strength of one's passionate conviction? These are a few knowledge i ssues that need to be identified and taken into consideration when deciding whether passionate conviction is sufficient for justifying knowledge.

The Discipline And Discharge Of Employees

Discipline, in the context of a work place, can be defined as the act of implementing acceptable behavior in wayward employees to create a comfortable working environment. Discharge of an employee means to dismiss him or her from their job. The discipline and discharge of employees tends to be a thorny issue at any work place. No person really wants to be told they are wrong or that they are lagging behind in their work, that they do not show team spirit or are rude to colleagues and disrespectful to those in charge.Just as there are guidelines on how to handle other issues that may arise at work, there are also guidelines on how to discipline and discharge employees. Though they are generally tenacious duties to carry out, with the right approach, it can be done without leaving one feeling like the offender. Approaches to discipline at the work place There are four major areas which cost employers the most when it comes to discipline. These are namely, absenteeism, wasted time, subs tance abuse and pilfering (Levine, 1998). The objectives of discipline are basically accepted as good.They are accepted as being vital to the work place. Discipline is necessary to promote the health and safety of all employees, to protect company property, to ensure steady production and to create a pleasant working environment. The controversy comes about in how should these disciplinary measures be taken (Levine, 1998). There are two approaches that can be taken toward employee discipline, that of being lax on the rules without clearly outlining what they are to create a freer atmosphere or that of letting employees know all the rules and the penalties for violating them.Though management can argue that outlining all the dos and don’ts will make their employees feel as though they are children who cannot tell between right and wrong, it has been shown that taking the lax approach is detrimental to a good working environment. In the case of a lawsuit, the employer stands to lose if there are no formal and written documents outlining the discipline code expected by the employer. Again, the relaxing of rules gives a green light to mutinous employees who will incite a good number into a sort of rebellion.And again, the lack of a written statement that covers various violations and accorded remonstrations may make employees think that they might misbehave without being punished (Levine, 1998). When it comes to employee discipline, management can borrow a leaf from educators who believe that there should be a middle ground. This means that discipline should not be taken to extremes with rigid unbendable rules and constant monitoring. The message that should be passed across to the employees is that there is a limit to their expression and behavior which affects not only themselves but the rest of their team.They must also be made to understand that their bad behavior brings down the whole team and there are consequences for misbehavior which they must face (Levine, 1998). The written rules should not take on a confrontational tone. Rather, they should sound like they solely have the employee’s welfare in mind. On the other hand the rules should not sound apologetic. The wording should not bring about any ambiguity. Let the statements be simple and to the point with the offense and punishments clearly outlined (Levine, 1998). Though there may be general rules to offenses, it is best to treat each case of misconduct as an isolated incident.Management has to consider under what circumstance the rules were broken. For example if an employee is an hour late for work an investigation has to be done into his late coming to see if it is justifiable. The employer has to consider also the employee’s record of time keeping thus determining what disciplinary action to take (Levine, 1998). It is paramount that the punishment stipulated for any misdeed should be to make the employee see his mistake. Never should a punishment be given for the sake of punishing. An employee should be able to learn from his error as the employer stresses on the mistake, not the person who has made it.The punishment should also be equitable to the offense being neither too grievous nor too light (Levine, 1998). Finally there should be no favorism shown by the employer when it comes to meting out punishment. All employees should be punished accordingly when on the wrong. If there are signs that some employees are getting off too lightly, there will be resentments held amongst the workers. This will not create amiable working environment (Levine, 1998). What is thornier than disciplining an employee is discharging one. There is just no easy way of informing a person that his employment is being terminated.The ex-employee may feel aggravated to the point of filing a lawsuit. How does an employer minimize the probability of being taken to court or in the event of that happening and prove he fired his employee on perfectly legal grounds ? There are cases where employers discharge employees on personal reasons, discriminating on grounds of sex, religion, color, race, age or physical disability. If an employee is fired on these grounds, he has the right to sue, as long as he can convince the court that he was wronged. On the other hand, an employer can fire his employee with due process and respect.The correct way of going about this is to inform the employee of what is expected of him, in detail. If he shows deficiencies, inform him in detail how he can upgrade his performance. The employer should give a verbal warning for misconduct followed by a written warning, a suspension and finally discharge. At no point should the employer show contempt toward his employee. The employer should also keep detailed records of the employers misdemeanor in the case that a lawsuit is filed by the employee. With the proper guidelines and attitude, an employer can instill the required discipline in his workers without raising aggres sion or hostility.It is important that the employer lead by example to encourage his employees to follow suit. With discipline, there is a relaxed working atmosphere and greater output seen. Disciplinary policies and procedures We have already what disciplinary problems are that may be experienced at work and divided them into four broad categories: absenteeism, time wasting, substance abuse and pilfering. Though the employee is free to choose the mode of punishment, there are general policies that are used to outline these punishments.It is the intent of any disciplinary policy to anticipate possible acts of violation of company policy and to encourage employees to change their behavior before it becomes chronic or intolerable leaving discharge as the only viable option (Normand, 2006). The first thing that management must ensure in implementing policies is to keep up consistency. Employees do complain of their bosses as being ‘unpredictable’ and ‘capricious†™. This may be because of having no formally written out rules and regulations outlining the punishments for wrongdoing.It may also be because of leniency or favorism on the employer’s part. Disciplinary policies should be adhered to without regard to friendship or family ties. It should be noted that the punishment policies include all personnel all the way up to management (Normand, 2006). There are stages in notifying an employee of his misconduct depending on the grievousness of the offense and the number of times the offense has been repeated in the past by said employee. The first can be done verbally then in written form followed by a suspension if need be and ultimately a dismissal.For small offenses, the employee can give up to four repeats with a graver consequence for each repeat. No the other hand, an offense as grave as possession of or working under the influence of controlled substances could and should be met with an outright discharge (Normand, 2006). Since in the present day, employee lawsuits seem to be the norm, it is imperative that written warnings given to the employee and duly signed by the offended and the offensive party be kept as part of the employee’s record for future reference (Normand, 2006).In summary, when implementing disciplinary policies at work, make it clear to the employee what his mistake is, give appropriate punishment in accordance with the misdemeanor. Punishment must be administered within an acceptable time limit, ensuring that it is not delayed as its impact will be significantly reduced. Importantly above all, keep written records in case a dismissal boomerangs in the company’s face. Managerial ethics in employee relations Ethics is the learning process of differentiating between right and wrong and making the decision to do the right thing.But is this case really applicable at the work place? Are there not a lot of grey areas where the line between right and wrong is too thin? Business eth ics generally can mean to know what is right or wrong in the workplace and choosing to do what is right, this being in regard of products, services and relationships. The role of business ethics is to help managers know how to react when ethical issues arise (McNamara, 1997). Managing ethics has several benefits for both the employee and the employer and employee in the work place.In times of rapid change like the times we live in, business ethics act as a moral compass for management, making it easier to make right and moral decisions. Ethics also play a role in cultivating strong teamwork and discipline by aligning employee discipline towards those behaviors that their employers want. By having open dialogue with employees that the management wants, feelings of integrity and trust are built, features that are essential in building a strong team spirit (McNamara, 1997). Ethics policies also help employees grow as individuals.It helps them face reality, both good and bad, about them selves and their work place. It gives them the confidence to admit their mistakes and shortcomings (McNamara, 1997). The ethics programs help identify values that management wants to uphold, then aligns the employees behavior to uphold these values. Indirectly, this leads to higher quality assurance in the products and services delivered by the company, because the employees will pay greater attention to detail. The employees will also put greater value on the client satisfaction and work harder to achieve this (McNamara, 1997).Having an ethics program goes a long way in improving a company’s public image. Potential clients will feel reassured on learning that they will not only get value products but that their interactions with the employees of that company will be conducted with regard to their human dignity and respect for their needs. The word ‘ethicical’ inspires in one the confidence to trust that the person they are dealing with is not out to get the bett er of them. It would work the same way for a company (McNamara, 1997). Having strong workplace ethics has several benefits as has been outlined.Nut how does one an ethical working environment? One, there is the need to recognize that inculcating ethical behavior in employees is a process that takes time. It is said that old habits die hard, thus the employer should not expect employees to ‘unlearn’ bad behaviors overnight. It takes time and patience to get employees to abide by a certain code of ethics (McNamara, 1997). The ethical approach taken by a company should be practical, workable and beneficial. The expected change in behavior should bring a corresponding increase in productivity.The management should work towards integrating ethics management with other management practices so as to show employees that it is given equal weight. This also allows for management to allow their employees to know what ethical behavior is expected of them (McNamara, 1997). Forgivene ss within a company fosters an amenable environment. To err is human and where there are several people involved, there will be mistakes made. It is important that mistakes be recognized as such and be let go off, not bringing them up to the surface whenever there is a disagreement (McNamara, 1997).If a company is to succeed in instilling ethics in its employees, it must develop an appropriate code of conduct. There are essentials that are applied in outlining the code of conduct to be used by the company as guiding its ethical principles (McNamara, 1997). The management has to identify the key behaviors that it wants its employees to develop and then incorporate in the code of conduct. When writing out a code of conduct, use wording that stipulates that the code is to apply to all employees (McNamara, 1997).Before implementing the code of conduct, management should obtain opinions from key people on its workability and its practicality. Management has to distribute written copies o f the code to employees so that they do not give the excuse of ignorance if they are caught in acts that go against recommended behavior (McNamara, 1997). In conclusion, cultivating a healthy working environment is of the greatest essence but it is a challenging task that is full of pitfalls. The employer is charged with this multi faceted task that with the proper guidelines he or she can achieve with minimum damage.