The Psychology of Color 6 Logo Color Secrets You Should Know

The Psychology of Color 6 Logo Color Secrets You Should Know If you are at the beginning stages of developing your brand and business, particularly your logo and website, this article is for you.In fact, it could be one of the most useful articles you read as you navigate the tricky waters of logo design, brand image and building a business from scratch or re-branding your already-established business to increase its earning potential.And it all starts with Carl Jung, a Swiss psychiatrist and psychoanalyst whose work has been influential in the fields of psychiatry, anthropology, archaeology, literature, philosophy, and even religious studies. In particular, Jung was fascinated with the properties of colors, how they affect the human psyche, and how they can be used in art for psychotherapy.Fast-forward almost a century later, and modern marketing researchers are finding that color indeed affects the human psycheâ€"most especially, human purchasing and consumption habits. To give you an example, Satyendra Singh, a researcher from the Universit y of Winnipeg, in Winnipeg, Canada, found that color contributes significantly to human decision making, with about 62 to 90 percent of choice in products and services based on colors alone. And it doesnt take a mathematical analyst to understand that 62 to 90 percent is a big influence. Not surprisingly, within that same study, she found that color influences moods and feelingsâ€"both positively and negativelyâ€"toward certain products or services that are offered.Another study published in the Journal of the Academy of Marketing Science by Lauren Labrecque and George Milne organized research relating to color and the human response for a first impression in five categories: sincerity, excitement, competence, sophistication, and ruggedness. The results of that study found that certain colors and saturation levels of those colors do influence perception of a brand or logo, and should be a major consideration in any business design and branding goals.Most graphic designers will tell you that while its not an exact science, the color of a logo or website does influence the way we feel about a brand, service or product. For that reason alone, color choice should be an important factor in your brand and business identity. Hopefully, the following secrets will be just the ticket to finding the perfect colors for a great first impression of your brand or website design.#1. White, and yellow, and pink hues make your brand seem more sincereWhite, yellow and pink seem sincere.In their review of the literature surrounding color psychology and how color influences peoples impressions, Labrecque and Milne cited several studies showing that white is associated with sincerity, purity, cleanness, happiness, simplicity, hygiene, clarity, and peace. They also mentioned studies showing how yellow gives the impression of optimism, extroversion, happiness and friendliness. Finally, pink comes across as sincere, nurturing, warm and soft.Some examples of brands that use these hues successfully in their design and logos are crowdfunding sites like Gofundme.com and Indiegogo.com. Since visitors to these sites contribute money to various crowdfunding campaigns, the impression of sincerity and extroversion is important.#2. Red and orange hues make your brand seem more excitingRed and orange are excitingIts no accident that brands like Coca-Cola have used red as their identifying color. In multiple studies cited by Labrecque and Milne, the color red has been linked to arousal, excitement and stimulation. Some studies have even shown how colors with longer wavelengths (for example, red, orange and yellow) create a state of arousal and activity when viewed by increasing the viewers heart rate.#3. Blue hues make your brand seem more competentBlue hues make your brand seem more competentLabrecque and Milne note several studies showing that blue is linked to feelings of competence and is associated with intelligence, communication, trust, efficiency, duty, and logic. I t is also seen as a secure color, which is why a lot of airlines choose blue as the main color in their logo to create an impression of safety and competenceOther brands like GE, IBM, Att, American Express and LinkedIn have also successfully used blue in their logos to give off an impression of intelligence and trustworthiness.#4. Black, purple, and pink hues make your brand seem more sophisticatedBlack, purple and pink are sophisticatedIf glamor and sophistication are part of the image youre going for, black, purple or highly saturated pink are the best colors according to Labrecque and Milne. Purple has long been associated with royalty in multiple cultures, while black remains a common color for tuxedos and formal attire.Brands like Cadbury and Hallmark use purple to denote indulgence and sentimentality, while Victorias Secret uses pink and black for the same luxurious impression.#5. Brown hues make your brand seem more ruggedBrown seems ruggedCiting several studies, the authors note that brown gives the impression of ruggedness and is associated with seriousness, nature, earthiness, reliability, support, and protection. UPS and Cotton are two brands that have successfully used brown in their logo to highlight these facets of their business and attract customers through the impression of reliability and rugged strength.#6. Saturated colors express more dominance and excitementSaturated colors are excitingSaturation is the amount of pigment that is in a color. A color that is only slightly saturated will have a washed-out, gray appearance while a color that is highly saturated will appear brighter and more intense.In their study, authors Labrecque and Milne found that increased saturation evoked an impression of dominance and excitement, while decreased saturation had a calmer, gentler feel. So not only does the color affect the viewers first impression of your brand or website, so does the saturation of that color.Similarities in industriesIf you take a mom ent to look on the websites of certain professions, youll find that many use similar colors and combinations of colors, as well as saturation levels to evoke particular images and impressions. For example, youll find a lot of health-related businesses that use white and lightly saturated blue as the primary colors of their brand design and logo, while attorneys generally go for darker, more serious color combinations that include darker saturation of blues and grays. Environmentally focused businesses and wellness-related brands use a lot of green and brown, while brands focused on children or childrens needs will use more upbeat, energetic colors like yellow and red. Once you start paying attention to how these colors are used in design to elicit a certain impression, youll never think about color the same way!

Tutor Spotlight Meet Paul, Amazing Harvard PhD!

Tell us about where you grew up, and what your world looked like. This week, we're spotlighting Paul, one of ourHarvard PhDs. Paul was born in Evanston, IL and grew up dreaming of being a cowboy. When he was informed the industry wasn’t what it used to be, he decided to change gears and pursue his other love: reading and writing. Paul attended Vassar College where he majored in Political Science and Africana Studies and graduating with honors in 2014. His thesis exploring the role of the gun in the settlement of South Africa and the United States was awarded the Paul Robeson prize. Upon graduating, Paul became a Maguire Fellow, allowing him to continue his interest in South Africa by pursuing a research project in Johannesburg. While in Johannesburg, Paul completed his M.A. in Anthropology with distinction from the University of the Witwatersrand and received the John Blacking prize for his dissertation on the social life of home security technologies. Currently, he is a doctoral student in African and African American Studies at Harvard University with a primary field in Anthropology. Tell us about where you grew up, and what your world looked like. I grew up in Skokie, IL - a suburb right on the north edge of Chicago. My family has been in Chicago since they arrived so I have a lot of family that lives very close to my parent's house. I would often walk to my grandparents' and cousins' houses to visit. I also spent a lot of time biking around and getting into (very) minor scraps in my neighborhood. What did you decide to study, and why? As a junior at Vassar College, I spent a semester studying at the University of Cape Town and became totally fascinated with South Africa. I was struck by how similar and yet different the country was to the US. I had always been attracted to the idea of reading and writing for a living and academia seemed like pretty good place to do that. As a test run, I enrolled in a MA in Anthropology at Wits University in Johannesburg, where I started to do ethnographic fieldwork for the first time. Fieldwork sealed the deal that I wanted to become an academic. What are you up to now? Right now I am finishing up my third year of a PhD in African and African American Studies at Harvard University. I am putting the finishing touches on my dissertation prospectus, which is the final step before heading out to South Africa to begin fieldwork. My research centers on the phenomenon of for-profit policing and its impact on post-apartheid urban life. What do you imagine your life will look like in 5-10 years? I just got engaged in the fall so I imagine â€Å"my wife† and I will be living in a small house. My time in Johannesburg has really spoiled my tolerance for cold and rainy weather so I hope we are living in a place where there are aloes and agaves can grow all year round. We also adopted a small shih-poo named Osita last year so I hope that she will still be puttering around. By then I hope I will have published my dissertation and started a new project. Whatare three alternative career/life paths you have considered (even just for fun?) At a young age, I had high hopes to be a cowboy. When that fell through, I thought hard about being a firefighter. These days, journalism is pretty appealing. Journalism, I think, is in many ways a sibling to anthropology. Whatdoes your daily information consumption diet look like? I spend an unhealthy amount of time on Twitter, mostly keeping up with the Green Bay Packers. When I am writing however, I need to shut it down and immerse myself in the process. My information consumption can be very variable. Whatwould you consider an amazing feat from your field (or any field)? Zora Neale Hurston's ethnographic writing on black life in the 1920/30s has yet to be surpassed. Her book, Barracoon, is based on her interviews with the last living survivor of the Middle Passage was recently published in 2018. Everyone should check out a copy from their library. Are you interested in working with Paul, either in Boston or online? ; Want to learn more about our incredible team of tutors? Check out some of our previous tutor spotlights below! Tutor Spotlight: Meet Mac, Test Preparation Tutor Tutor Spotlight: Meet Liz, Economics and Finance Tutor Tutor Spotlight: Meet Yilma, Physics Tutor

Analysis Of Robert Nozick s Experience Machine - 2339 Words

â€Å"Thank you so much for having me on your show Ellen! Yes, it is true that I started selling my art for millions at the age of sixteen. Yes . . . oh my gosh, all these chocolates are for me?! I was seriously just craving chocolate! No, solving child hunger really wasn’t very hard. After all it was for the children, I just put my mind to it and the rest was easy! That is correct, for the year 2016 I will be running for president. I actually just surpassed all the other candidates running in the poll this morning! Can you believe it? I’m ecstatic! Oh thank you, you are too sweet Ellen. It was such a pleasure being here on your show with —.† My eyes open up and I am back in a world of reality, stepping out of Robert Nozick’s experience machine. While in this device, wires are connected to an individual’s brain which triggers pleasure while their body is being nourished in a giant reservoir. This unique machine allows one to fulfill his/her a ppetite of all desires no matter how insane or simple, existing only in his/her mind. Of course this machine doesn’t actually exist, but it represents a perfect example of what life would be like if we could experience all of the pleasures we could possibly desire. Contrary to what a tyrant would believe, although pleasure is significant in leading a good life, pleasure is not the most essential good. First of all, it is impossible to discern pleasure without hardship, leading you to be doomed into the life of a tyrant. Another reason notShow MoreRelatedGame Theory and Economic Analyst83847 Words   |  336 PagesGame Theory and Economic Analysis Game Theory and Economic Analysis presents the wide range of current contributions of game theory to economics. The chapters fall broadly into two categories. Some lay out in a jargon-free manner a particular branch of the theory, the evolution of one of its concepts, or a problem that runs through its development. Others are original pieces of work that are signiï ¬ cant to game theory as a whole. After taking the reader through a concise history of game

The Recreation Of Life - 956 Words

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Personal Experience Cultural Differences between Peru...

The young male I chose for this interview is from Lima Peru. He is a student and an athlete here at SIUe. He came to SIUe to play sports, more specifically football or as we call it here in the United States, soccer. He is enjoying it quite a lot. This student came to the United States in 2013 and feels that each country has something different to offer. In most situations involving moving, whether it be to a different town, state, or even country, there are pros and cons. This student shared with me some of the things he enjoys most about his country. 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Xenophanes Critique of Greek Religion - 960 Words

Xenophanes’ Critique of Greek Religion In this paper, I will show how Xenophanes was a man before his time. Even though everyone around him followed and believed in all the same things, he was not willing to conform or stop attaining knowledge for anyone. He is a man who will challenge the belief of not only his generation but of generations to come. During a period where people prayed to many gods and had beliefs in gods that we now today view as fiction, Xenophanes was not afraid to stand up and tell them that they were wrong. Twenty five hundred years ago Athens, people believed in the stories of Homer and Hesiod. Greek religion studied the religious text of Hesiod, which is called â€Å"Theogery† and the religious text of Homer,†¦show more content†¦God instructed Joshua to have the army kill all the Amelecites. They destroyed, â€Å"man and woman, child and infant, ox and sheep, camel and donkey.† In Canaan he had them kill everyone except for a woman called Rahab. In taking Xenophanes advice into consideration, I would do what God did nor do I understand understand all the things He did during scripture time, however I trust in what I’ve been taught and I cannot close the bible and walk away. I might not have all the answers like Xenophanes, but that is why a person has faith when they choose to believe in whatever God is in their life. In this paper, I showed that because of Xenophanes philosophy, he has changed the way that some people view, not only their religion but others as well. He wasn’t afraid to think outside the box and be different from others. He knew that there was a supernatural being out there that was â€Å"pure and unlike ourselves†. Thanks in part to Xenophanes; people are not afraid to seek the truth and answers forShow MoreRelatedThe Greek Mythology : A Normative Critique1754 Words   |  8 PagesTruly Mythology? The Modern Greek Mythology : A Normative Critique.   Greek mythology is the body of myths and teachings that belong to the ancient Greeks, concerning their gods and heroes, the nature of the world, and the origins and significance of their own cult and ritual practices. It was a part of the religion in ancient Greece. Modern scholars refer to and study the myths in an attempt to shed light on the religious and political institutions of Ancient Greece and its civilization, and to

Payroll Accounting Free Essays

Chapter 1 Quiz 1. Which of the following laws has as one of its major provisions the establishment of the minimum wage? a. Fair Employment Laws b. We will write a custom essay sample on Payroll Accounting or any similar topic only for you Order Now Federal Unemployment Tax Act c. Federal Insurance Contributions Act d. Social Security Law e. Fair Labor Standards Act 2. Which of the following acts covers employee pension and welfare plans? f. Age Discrimination in Employment Act g. Employee Retirement Income Security Act h. Family and Medical Leave Act i. Federal Insurance Contributions Act j. Federal Unemployment Tax Act 3. Which of the following statements is not a provision of ERISA? k. ERISA requires each employer to establish a pension plan l. All of these choices are provisions of ERISA m. ERISA provides that all employees are eligible to set up their own individual retirement accounts n. ERISA establishes minimum vesting schedules that protect the worker’s benefits o. ERISA applies to pension and welfare plans established by any employer engaged in commerce. 4. Which of the following is not a provision of the Fair Labor Standards Act (FLSA)? . Restricts the employment of child labor q. Forbids discrimination in hiring r. Mandates equal pay for equal work, regardless of sex s. Sets up minimum wage t. All are provision of the FLSA 5. Which of the following bases for discrimination in employment practices is not covered in Title VII of the civil Rights Act of 1964 as amended? u. Color v. National origin w. Age x. Religion y. Sex 6. Medicare is a two=part health insurance program that was part of an amendment to what act? z. Federal Insurance Contributions Act . Federal Unemployment Tax Act |. Federal Income Tax Withholding Law }. Age Discrimination in Employment Act ~. Fair Labor Standards Act 7. Which of the following act deals with the minimum wage paid to laborers for contractors who supply materials to any agency of the United States? . Walsh-Healey Public Contracts . Davis-Bacon . NcNamara-O’Hara Service Contract . None of these choices are correct . Federal Insurance Contributions 8. Which of the following is used to complete each employee’s Form W-2, Wage and Tax Statement? Change in payroll rate form . Employee’s individual retirement account . Payroll register . Employee’s earning record . Employee’s paycheck 9. Which of the following items does not always appear on both the payroll register and the employee’s earnings record in the weekly payroll recording? . Net amount of the paycheck . Cumulative earnings . Gross wee kly pay . Federal income tax deducted . All of these choices appear on both records 10. The employee’s earnings record is a listing of a firm’s complete payroll for each pay periods. . True . False How to cite Payroll Accounting, Essay examples